Sony’s 2026 BRAVIA lineup introduces a bigger technology split than we’ve seen from the brand in several years.
At the top, the BRAVIA 9 II and BRAVIA 7 II use Sony’s new True RGB display system. The BRAVIA 6 becomes the current 2026 OLED option, while the BRAVIA 3 II handles more mainstream 4K LED duties. Sony is also still actively selling the excellent 2025 BRAVIA 8 II QD-OLED and BRAVIA 5 Mini LED, which means previous-year models shouldn’t automatically disappear from a Black Friday 2026 shortlist.
The right way to shop Sony TV Black Friday 2026 deals is therefore not:
“Which BRAVIA number is highest?”
Instead, decide what kind of room the television has to handle.
A bright family room, dark movie room, gaming setup and 100-inch media room can lead to completely different Sony TVs.
The Sony BRAVIA 2026 Decision Map
| Your room or priority | Sony TV to watch |
|---|---|
| Premium bright-room home theater | BRAVIA 9 II |
| Premium True RGB without flagship pricing | BRAVIA 7 II |
| Dark-room OLED movies | BRAVIA 6 |
| Premium QD-OLED alternative | BRAVIA 8 II |
| Mini LED value/performance balance | BRAVIA 5 |
| Mainstream 4K family TV | BRAVIA 3 II |
| Lower-cost previous-generation option | BRAVIA 2 II |
Those are the seven Sony TV families worth keeping in the main Black Friday conversation.
Room 1: Bright Living Room, Premium Budget
Sony BRAVIA 9 II True RGB 4K TV
The BRAVIA 9 II is Sony’s flagship 2026 television.
Instead of OLED or a conventional Mini LED backlight, Sony is using what it calls True RGB, with independently controlled red, green and blue LEDs. Sony describes the technology as combining a color range comparable with QD-OLED with the brightness advantages normally associated with premium LED displays.
The BRAVIA 9 II comes in:
- 65 inches
- 75 inches
- 85 inches
- 115 inches
Sony also uses X-Wide Angle Pro to preserve color and contrast from wider seating positions. The 65-, 75- and 85-inch versions include Sony’s stronger anti-glare treatment, while Sony notes that the massive 115-inch model uses a different screen finish.
Why this TV belongs in a bright room
OLED is excellent for black levels, but very bright rooms create another challenge:
ambient light.
A premium high-brightness TV can make more sense when your living room has:
- large windows
- daytime sports viewing
- skylights
- lots of uncontrolled lighting
- wide seating arrangements
That’s exactly the environment where BRAVIA 9 II deserves serious consideration.
Gaming hardware is here too
Sony lists:
- native 120Hz panel
- 4K/120
- VRR
- ALLM
- HDMI 2.1 features
- Auto HDR Tone Mapping for compatible PS5 setups
on the BRAVIA 9 II.
That makes it more than a movie TV.
Black Friday buying rule
Don’t compare BRAVIA 9 II only with another BRAVIA 9 II.
At the same screen size, compare it against:
- BRAVIA 7 II
- BRAVIA 8 II
- BRAVIA 6
The premium for Sony’s flagship True RGB technology needs to make sense for your room.
Sony BRAVIA 9 II True RGB 4K TV — Check Price on Amazon
Room 2: You Want True RGB but Don’t Need Sony’s Flagship
Sony BRAVIA 7 II True RGB 4K TV
The BRAVIA 7 II may be one of Sony’s most important Black Friday 2026 TVs because it brings the new True RGB technology into a much broader range of sizes.
Sony currently offers it in:
- 50 inches
- 55 inches
- 65 inches
- 75 inches
- 85 inches
- 98 inches
That size range immediately makes BRAVIA 7 II relevant to far more rooms than the flagship 9 II.
A 50-inch version can work in a smaller media room.
A 65- or 75-inch television fits mainstream premium living rooms.
And the 98-inch model enters serious home-theater territory.
Why BRAVIA 7 II could be a Black Friday sweet spot
The BRAVIA 9 II is Sony’s showcase model.
But many buyers don’t need the absolute top tier.
BRAVIA 7 II still gives you:
- True RGB
- Sony XR processing
- premium HDR support
- Dolby Vision
- PS5-specific integration
- 4K/120 gaming capability on supported configurations
Sony also supports Dolby Atmos, DTS:X and its Voice Zoom 3 dialogue-processing system.
The comparison to make
Don’t simply ask:
“Is the BRAVIA 9 II better?”
Ask:
“How much more is the BRAVIA 9 II at my exact screen size?”
If a 65-inch BRAVIA 7 II receives a strong holiday promotion while BRAVIA 9 II remains substantially more expensive, the lower True RGB tier could become much easier to justify.
Sony BRAVIA 7 II True RGB 4K TV — Check Price on Amazon
Room 3: Lights Down, Movie Starts
Sony BRAVIA 6 OLED 4K TV
The new BRAVIA 6 is Sony’s current 2026 OLED family.
Sony offers it in a notably broad range:
- 48 inches
- 55 inches
- 65 inches
- 77 inches
- 83 inches
That makes BRAVIA 6 particularly useful for someone who already knows they want OLED but doesn’t necessarily want to pay for a QD-OLED model.
Why OLED remains attractive for movies
OLED pixels produce their own light.
That enables:
- pixel-level light control
- very deep blacks
- excellent dark-scene contrast
- no conventional backlight blooming around bright objects
Those advantages become especially visible during nighttime movie watching.
Think about:
- dark science-fiction scenes
- space movies
- horror
- shadow-heavy dramas
- cinematic HDR content
A BRAVIA 6 in a controlled-light room can therefore make more sense than chasing maximum LED brightness.
Don’t buy OLED only because someone said OLED is “best”
Room conditions still matter.
If the TV spends most of its life opposite large windows with sunlight pouring across the screen, BRAVIA 7 II or 9 II may deserve comparison.
If movie nights happen with the lights down, OLED becomes much more compelling.
Sony BRAVIA 6 OLED 4K TV — Check Price on Amazon
Room 4: You Want Sony’s Premium QD-OLED
Sony BRAVIA 8 II QD-OLED
The BRAVIA 8 II is technically a 2025 television.
It also remains one of Sony’s most relevant premium TVs in 2026.
Sony continues to sell it directly in the U.S., in 55-inch and 65-inch sizes, alongside its newer 2026 models.
That’s why it should not be removed from a Black Friday guide just because the calendar changed.
What makes BRAVIA 8 II different?
It uses a QD-OLED panel.
Sony highlights:
- more than eight million self-lit pixels
- Quantum Dot color
- XR Triluminos Max
- XR Processor with AI-based picture processing
BRAVIA 8 II vs BRAVIA 6
This will be one of Sony’s most useful OLED comparisons.
BRAVIA 6: newer 2026 conventional OLED family with a much broader size range.
BRAVIA 8 II: premium QD-OLED model available in 55 and 65 inches.
If you’re buying 77 or 83 inches, BRAVIA 6 makes the decision easy because BRAVIA 8 II doesn’t reach those sizes.
At 55 or 65 inches, compare both.
Previous-year doesn’t automatically mean clearance-grade
BRAVIA 8 II isn’t some forgotten entry-level television sitting at the back of a warehouse.
Sony still actively sells it as a premium QD-OLED model.
Black Friday simply creates an opportunity for the price relationship between it and newer BRAVIA TVs to change.
Sony BRAVIA 8 II QD-OLED 4K TV — Check Price on Amazon
Room 5: Bright Picture Without True RGB Pricing
Sony BRAVIA 5 Mini LED 4K TV
The BRAVIA 5 is another 2025 model that still matters heading into Black Friday 2026.
Sony currently sells it in:
- 55 inches
- 65 inches
- 75 inches
- 85 inches
- 98 inches
It uses Mini LED backlighting with Sony’s XR Backlight Master Drive controlling thousands of individual Mini LEDs.
Sony also includes:
- XR Triluminos Pro
- XR Processor
- Dolby Vision
- Google TV
- current BRAVIA smart features
Why BRAVIA 5 remains important
Not every buyer needs:
- OLED
- QD-OLED
- True RGB
- flagship pricing
Some people simply want a good Sony television with:
- strong HDR brightness
- more precise backlighting
- Sony processing
- big screen choices
That’s where Mini LED still makes a lot of sense.
BRAVIA 5 vs BRAVIA 7 II
This is exactly the type of Black Friday comparison worth waiting for.
BRAVIA 7 II brings Sony’s new True RGB technology.
BRAVIA 5 uses proven Mini LED.
If Black Friday creates a substantial price gap, BRAVIA 5 could become one of Sony’s strongest value options.
If pricing comes close together, stepping into the newer display technology may make more sense.
Sony BRAVIA 5 Mini LED 4K TV — Check Price on Amazon
Room 6: The Family Just Needs a Good 4K Sony
Sony BRAVIA 3 II 4K LED TV
Not every Sony TV shopper is building a reference-quality home theater.
Sometimes the requirement is simply:
“We need a new TV in the living room.”
That’s where the 2026 BRAVIA 3 II belongs.
Sony offers it in an unusually broad selection:
- 43 inches
- 50 inches
- 55 inches
- 65 inches
- 75 inches
- 85 inches
- 100 inches
It includes:
- 4K HDR
- Google TV
- Gemini for TV
- Dolby Vision
- Dolby Atmos
- DTS:X
- Google Cast
- Apple AirPlay 2
Sony also lists gaming features including 4K/120, VRR and ALLM on supported configurations, plus PS5 Auto HDR Tone Mapping and Auto Genre Picture Mode.
Why the 100-inch model matters
A mainstream TV family extending to 100 inches changes the buying calculation.
A shopper who previously needed to move into a significantly more expensive premium series just to get a huge screen now has another option.
Picture quality still matters.
But sometimes screen size itself is the feature someone values most.
Best fit for BRAVIA 3 II
- family rooms
- bedrooms
- streaming
- sports
- casual gaming
- replacing an older 1080p television
- buyers prioritizing screen size over premium panel technology
Sony BRAVIA 3 II 4K HDR Google TV — Check Price on Amazon
Room 7: Spend Less, but Stay With Sony
Sony BRAVIA 2 II 4K LED TV
Sony still lists the 2025 BRAVIA 2 II as its lower-cost 4K option.
Current U.S. sizes include:
- 43 inches
- 50 inches
- 55 inches
- 65 inches
- 75 inches
This becomes a classic Black Friday comparison.
BRAVIA 2 II vs BRAVIA 3 II
Don’t let the model-year difference decide automatically.
Look at the final price gap.
If BRAVIA 2 II receives strong clearance pricing and you just want a basic Sony Google TV, saving the money may make sense.
If the two TVs become close in price, the newer BRAVIA 3 II becomes more attractive.
That’s how previous-generation electronics should be evaluated:
through actual price separation.
Not by crossing them off a list simply because January 1 arrived.
Sony BRAVIA 2 II 4K HDR Google TV — Check Price on Amazon
True RGB vs Mini LED vs OLED vs QD-OLED
Sony has enough panel terminology now that this deserves a clean explanation.
True RGB
Current models:
- BRAVIA 9 II
- BRAVIA 7 II
Sony uses independently controlled red, green and blue LEDs rather than relying on a conventional white/blue LED backlight architecture.
The goal is very high brightness combined with a wide color range.
Best reason to consider it:
Premium HDR and bright-room viewing without moving to OLED.
Mini LED
Current relevant model:
- BRAVIA 5
Mini LEDs create a large number of smaller backlight zones that Sony can control more precisely than a conventional LED system.
Best reason to consider it:
Strong brightness and contrast without paying for Sony’s newest True RGB tier.
OLED
Current 2026 model:
- BRAVIA 6
Each pixel produces its own light.
Best reason to consider it:
Deep blacks and movie-focused dark-room performance.
QD-OLED
Current relevant model:
- BRAVIA 8 II
Self-lit OLED pixels are paired with Quantum Dot color technology.
Best reason to consider it:
Premium OLED black levels plus wide, vivid color.
The 65-Inch Test
If you’re unsure which Sony TV to buy, compare 65-inch versions first.
Why?
Because nearly every important family meets at that size:
- BRAVIA 9 II
- BRAVIA 7 II
- BRAVIA 6
- BRAVIA 8 II
- BRAVIA 5
- BRAVIA 3 II
- BRAVIA 2 II
That makes 65 inches the cleanest way to compare Sony technologies without allowing screen size to distort the price relationship.
At 65 inches:
Maximum premium brightness: BRAVIA 9 II
Newer True RGB step-down: BRAVIA 7 II
2026 OLED: BRAVIA 6
Premium QD-OLED: BRAVIA 8 II
Mini LED value: BRAVIA 5
Mainstream LED: BRAVIA 3 II
Budget Sony: BRAVIA 2 II
Record those prices before Black Friday.
Then check them again once the event starts.
You’ll immediately see which tiers have moved closer together.
Big-Screen Buyers Have Very Different Choices
Sony’s 2026 range stretches to some enormous sizes.
83 inches
BRAVIA 6 OLED reaches 83 inches.
85 inches
Available across several premium LED families, including BRAVIA 9 II and 7 II.
98 inches
BRAVIA 7 II and BRAVIA 5 enter this territory.
100 inches
BRAVIA 3 II provides a mainstream route to triple-digit screen size.
115 inches
BRAVIA 9 II is Sony’s extreme flagship.
Sony lists the 115-inch BRAVIA 9 II as a premium-theater product and currently prices it far above ordinary TVs.
Measure before Black Friday
Once screens approach 100 inches, check:
- wall dimensions
- stand width
- viewing distance
- doorway clearance
- stairways
- elevator size
- delivery access
- wall structure
- professional installation requirements
A huge discount won’t help when the television can’t physically reach the room.
Gaming With PS5: Sony Has an Obvious Ecosystem Advantage
Sony actively integrates BRAVIA TVs with PlayStation 5.
Features on compatible models include:
- Auto HDR Tone Mapping
- Auto Genre Picture Mode
- 4K/120
- VRR
- ALLM
BRAVIA 9 II explicitly supports native 120Hz and HDMI 2.1 gaming features, and Sony lists similar PS5 optimization on BRAVIA 7 II and BRAVIA 3 II.
But don’t buy a Sony TV solely because you own a PS5
Sony isn’t the only brand with excellent HDMI 2.1 gaming TVs.
Instead, treat PlayStation integration as an additional advantage after you’ve already chosen the display technology and size that suit your room.
Count Your HDMI 2.1 Devices Before Buying
Modern entertainment centers can include:
- PlayStation 5
- Xbox Series X
- gaming PC
- soundbar
- AV receiver
- Apple TV
- Blu-ray player
Some TV configurations have a limited number of HDMI ports capable of their highest gaming specifications.
That can matter if you own several 4K/120 devices.
Before ordering, verify the exact port configuration on the size/model you’re considering and remember that eARC may occupy one of the HDMI connections used for high-end audio equipment.
Sony Pictures Core Is a Useful Extra, Not the Reason to Pick a TV
Sony currently includes Sony Pictures Core offers with eligible BRAVIA models.
For example, Sony advertises movie credits and periods of unlimited streaming on current BRAVIA televisions, with the exact entitlement varying by tier.
That’s useful.
But don’t let a temporary streaming benefit determine a television you’ll potentially own for seven or ten years.
Panel quality, size and room suitability matter far more.
Google TV and Gemini Are Now Part of the 2026 BRAVIA Story
Sony’s new models use Google TV, while 2026 products including BRAVIA 9 II, 7 II and 3 II are marketed with Gemini for TV functionality.
That can help with:
- voice search
- recommendations
- finding content
- smart-home controls
- general TV navigation
But AI features shouldn’t be the main reason to choose a television.
You will notice:
- black levels
- brightness
- glare
- screen size
- motion
- viewing angles
every single day.
Those fundamentals should come first.
Sony TV + Sony Audio Can Unlock Extra Integration
Sony also provides TV/audio integration with compatible BRAVIA Theater products.
Its current compatibility documentation lists BRAVIA 9 II and BRAVIA 7 II among models supporting Acoustic Center Sync with compatible systems such as:
- BRAVIA Theater Quad
- BRAVIA Theater Bar 9
- BRAVIA Theater Bar 8
- compatible older Sony home-theater products
If you’re already planning to buy a Sony soundbar, this can make the ecosystem more attractive.
But again, don’t buy an inferior TV for your room merely to match a logo on your soundbar.
The Best Black Friday Upgrade Isn’t Always One TV Tier Higher
Imagine you originally planned to buy:
65-inch BRAVIA 5
Then Black Friday arrives.
The possible smart moves aren’t limited to:
BRAVIA 5 → BRAVIA 7 II.
You could also discover:
Option A
The 75-inch BRAVIA 5 falls into your budget.
More screen might improve your experience more than moving up one picture-quality tier.
Option B
The 65-inch BRAVIA 6 OLED becomes competitive.
Panel technology might matter more than additional size.
Option C
The BRAVIA 8 II QD-OLED receives an aggressive previous-generation promotion.
Now the premium OLED becomes unexpectedly compelling.
Black Friday is most useful when it lets you reconsider size and technology together.
What About Older Sony TVs Like BRAVIA 9, BRAVIA 7 and A95L?
Sony still lists several older premium televisions.
These include products such as:
- BRAVIA 9 Mini LED
- BRAVIA 7 Mini LED
- A95L QD-OLED
- BRAVIA 8
- A90K OLED
They shouldn’t be main recommendations in a fresh 2026 buying guide.
But Black Friday can turn them into excellent clearance alternatives.
Use the clearance rule
Consider an older Sony TV when:
- it’s new inventory
- the seller is reputable
- warranty coverage is clear
- its final price is substantially below the current replacement
- the older technology still fits your room
Skip it when the price approaches a current model.
The original MSRP doesn’t matter nearly as much as the price you’re paying today.
Don’t Confuse Current Promotions With Black Friday Prices
Sony is already running promotions on some TVs as of September 2026.
For example, Sony’s storefront currently shows sale pricing on certain BRAVIA 7 II, BRAVIA 6, BRAVIA 8 II and other configurations.
Those are current promotions.
They are not guaranteed Black Friday prices.
We don’t know whether November will bring:
- lower prices
- the same prices
- different discounted sizes
- Amazon-specific promotions
- bundle offers
- clearance on 2025 models
until those deals actually appear.
So record today’s price if you’re shopping seriously.
That gives you a real reference point later.
Sony TV Black Friday 2026 FAQs
What are Sony’s newest TVs for 2026?
Sony’s main 2026 U.S. TV families are BRAVIA 9 II True RGB, BRAVIA 7 II True RGB, BRAVIA 6 OLED and BRAVIA 3 II LED.
What is Sony True RGB?
Sony’s True RGB televisions use independently controlled red, green and blue LEDs. Sony says the technology combines a very wide color range with high LED brightness. The technology is used in BRAVIA 9 II and BRAVIA 7 II.
What sizes does Sony BRAVIA 9 II come in?
BRAVIA 9 II is available in 65-, 75-, 85- and 115-inch sizes.
What sizes does Sony BRAVIA 7 II come in?
BRAVIA 7 II is available in 50, 55, 65, 75, 85 and 98 inches.
What is Sony’s new 2026 OLED TV?
The BRAVIA 6 is Sony’s new 2026 OLED family, available in 48-, 55-, 65-, 77- and 83-inch sizes.
Is BRAVIA 8 II still current in 2026?
Yes. Although BRAVIA 8 II is a 2025 model, Sony continues to actively sell the 55- and 65-inch QD-OLED models in its current U.S. lineup.
Is BRAVIA 5 still worth considering?
Yes. BRAVIA 5 remains Sony’s actively sold Mini LED option in sizes from 55 through 98 inches. Its Black Friday value will depend heavily on the price difference versus the newer BRAVIA 7 II.
Which Sony TV is best for a bright room?
For a premium bright-room setup, BRAVIA 9 II and BRAVIA 7 II deserve strong consideration because Sony’s True RGB system emphasizes high brightness and wide color capability. BRAVIA 5 Mini LED is a lower-tier alternative.
Which Sony TV is best for a dark movie room?
OLED models such as BRAVIA 6 and BRAVIA 8 II are particularly relevant because their self-emissive pixels provide pixel-level control and deep blacks.
Which Sony TV should PS5 owners consider?
Sony supports PS5-focused features across multiple BRAVIA models, including Auto HDR Tone Mapping and Auto Genre Picture Mode. Higher-end models also support 4K/120, VRR and ALLM. Check the exact TV and HDMI configuration before purchasing.
Does Sony support Dolby Vision?
Yes. Current BRAVIA families including BRAVIA 9 II, BRAVIA 7 II and BRAVIA 3 II support Dolby Vision.
Does Sony use Google TV?
Yes. Sony’s current BRAVIA smart-TV lineup uses Google TV, with newer 2026 models also introducing Gemini for TV functionality.
Should I buy a 2025 Sony TV on Black Friday 2026?
Potentially. BRAVIA 8 II and BRAVIA 5 remain actively sold and can be excellent purchases if Black Friday pricing makes them significantly less expensive than newer alternatives.
Will Sony TVs be cheaper on Black Friday 2026?
The complete Amazon Black Friday 2026 prices have not yet been announced.
Current September promotions provide a useful reference point, but they do not guarantee what any Sony television will cost on November 27.
Build the Room First, Then Choose the BRAVIA
Sony’s new lineup becomes much less confusing when you stop trying to pick one universally “best” television.
For a premium bright living room, start with BRAVIA 9 II.
Sony BRAVIA 9 II True RGB 4K TV — Check Price on Amazon
For Sony’s new True RGB technology at a lower tier and in more sizes, watch BRAVIA 7 II.
Sony BRAVIA 7 II True RGB 4K TV — Check Price on Amazon
For a dark-room OLED movie setup, put BRAVIA 6 on the shortlist.
Sony BRAVIA 6 OLED 4K TV — Check Price on Amazon
For a premium QD-OLED alternative, don’t overlook the still-current BRAVIA 8 II.
Sony BRAVIA 8 II QD-OLED 4K TV — Check Price on Amazon
For Mini LED without moving into the newest premium display tier, watch the BRAVIA 5.
Sony BRAVIA 5 Mini LED 4K TV — Check Price on Amazon
And for an everyday family TV where screen size and cost matter more than exotic panel technology, start with BRAVIA 3 II.
Sony BRAVIA 3 II 4K HDR Google TV — Check Price on Amazon
When the real Sony TV Black Friday 2026 deals arrive, compare the TVs that make sense in the same room and at the same size.
A brighter TV isn’t automatically better than an OLED.
A 2026 model isn’t automatically a better value than a discounted 2025 model.
And a huge discount on the wrong panel technology is still the wrong TV.