Roku TV black friday

Roku TV Black Friday 2026 Deals: OLED, Mini-LED & QLED TVs

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For years, buying a “Roku TV” usually meant choosing a television from TCL, Hisense, Philips, or another manufacturer that happened to run Roku OS.

That is no longer the whole story.

Roku now designs and sells its own televisions, ranging from inexpensive bedroom TVs to Mini-LED sets—and, for 2026, its first-ever OLED televisions.

That makes Roku TV Black Friday 2026 deals more interesting than simply looking for the cheapest screen with a purple Roku logo on the box.

The better question is:

Do you want a TV made by Roku, or simply a TV that runs Roku OS?

This guide concentrates primarily on Roku-made TVs, then explains where third-party Roku TVs fit into the Black Friday picture.

No future Black Friday price, savings percentage, or holiday promotion is confirmed unless a retailer has actually published it.

The Roku TV Range Is Easier to Understand Than Most Brands

Roku’s own current television lineup breaks into four practical levels:

Select Series HD/FHD
Small and inexpensive televisions for bedrooms, kitchens, dorms, and secondary rooms.

Select Series 4K / QLED
Mainstream 4K TVs with Roku OS built in.

Plus Series
Mini-LED/QLED televisions that add better contrast and Dolby Vision.

Pro Series
The premium tier—and in 2026 that now includes Roku’s first OLED TVs.

Roku’s official product information lists Select models from 24 inches through 85 inches, Plus Series from 55 through 75 inches, and its new OLED Pro models in 55- and 65-inch sizes.

Instead of ranking them from “best” to “worst,” let’s match each one to the buyer it actually makes sense for.

The Biggest Roku TV Story of Black Friday 2026: OLED Has Arrived

Roku Pro Series OLED

Roku entered a completely new part of the television market in September 2026 with its first Pro Series OLED TVs.

The current standard Pro OLED comes in:

  • 55 inches
  • 65 inches

Both use 4K OLED panels with a native 120Hz refresh rate, Dolby Vision, HDR10+, HLG, Dolby Atmos, HDMI 2.1, variable refresh rate, and Roku’s Smart Picture Max system.

For shoppers who love Roku OS but previously had to choose another TV brand to get OLED, this is the model family that changes the equation.

Roku 55-inch Pro Series OLED TV

The 55-inch version should be one of the most useful Roku Black Friday targets for typical living rooms.

You get the primary advantage of OLED—pixels that generate their own light—without moving into an oversized television.

Roku 55-inch Pro Series OLED 4K TV 55RAD5 — Check Price on Amazon

Roku 65-inch Pro Series OLED TV

The 65-inch model gives movies, sports, and console games considerably more presence while keeping the same fundamental OLED platform.

Roku 65-inch Pro Series OLED 4K TV 65RAD5 — Check Price on Amazon

Roku currently lists these models at $999.99 and $1,199.99 respectively, but those are current prices—not predictions of their eventual Black Friday prices.

There Is Also a More Advanced Roku OLED Coming

Roku Pro Series LX OLED

Roku has also announced the Pro Series LX, a higher-end OLED line in 55- and 65-inch sizes.

The LX version keeps the core Roku OLED formula but adds a brighter display, a wider color range, improved reflection handling, Wi-Fi 6, and VRR up to 144Hz. It also includes Roku’s rechargeable Voice Remote Pro.

Roku lists:

  • 55-inch Pro Series LX
  • 65-inch Pro Series LX

The important timing detail is that the LX models are slated for October 2026, so as of September 2026 they should be treated as upcoming Black Friday watchlist products rather than currently established sale items.

Roku 55-inch Pro Series LX OLED TV — Check Price on Amazon

Roku 65-inch Pro Series LX OLED TV — Check Price on Amazon

Standard Pro OLED or Pro LX?

For Black Friday shoppers, this may come down to the final price difference.

The standard Pro OLED already provides the major upgrade most buyers care about: OLED picture quality plus a 120Hz panel.

The LX becomes more compelling for shoppers who specifically value:

  • extra brightness,
  • better glare handling,
  • 144Hz VRR,
  • faster Wi-Fi,
  • and the upgraded rechargeable remote.

Do not automatically pay more simply because LX sits higher in the lineup.

Don’t Want OLED? Roku Plus Series Is the Value Step-Up

Roku Plus Series Mini-LED QLED

The Plus Series occupies a very useful middle ground.

Current Roku Plus TVs come in:

  • 55 inches
  • 65 inches
  • 75 inches

They combine 4K QLED panels with Mini-LED full-array local dimming, Dolby Vision, HDR10+, HLG, Dolby Atmos, Wi-Fi 6, Bluetooth, and Roku Smart Picture Max.

That makes Plus Series considerably more interesting than a basic budget television.

It is aimed at someone who wants improved contrast and HDR but does not necessarily want to spend OLED money.

Roku 55-inch Plus Series Mini-LED TV

This may be one of the most balanced Roku-made TVs for an average-sized room.

Roku 55-inch Plus Series Mini-LED QLED 4K TV 55R6C7 — Check Price on Amazon

Roku 65-inch Plus Series Mini-LED TV

The 65-inch model is probably the more natural choice for a main family-room television.

Roku 65-inch Plus Series Mini-LED QLED 4K TV 65R6C7 — Check Price on Amazon

Roku 75-inch Plus Series Mini-LED TV

For buyers prioritizing screen size over OLED, the 75-inch Plus Series deserves attention.

Roku 75-inch Plus Series Mini-LED QLED 4K TV 75R6C7 — Check Price on Amazon

The Black Friday comparison to make

Do not shop the Plus Series in isolation.

Compare:

65-inch Plus Mini-LED vs. 55-inch Pro OLED

and

75-inch Plus Mini-LED vs. 65-inch Pro OLED

Black Friday discounts can create interesting price overlaps between bigger LCD/Mini-LED screens and smaller OLED screens.

Which one is better for you depends on room size, viewing distance, brightness, and how much you value OLED black levels.

Roku Select QLED Is Where Mainstream Buyers Should Look

Roku Select Series 4K QLED

Roku has refreshed its Select family for 2026.

Its current Select Series QLED lineup covers:

  • 50 inches
  • 55 inches
  • 65 inches
  • 75 inches
  • 85 inches

Roku identifies the current 2026 family as the R5D generation.

The Select QLED series delivers 4K resolution, Quantum Dot color, HDR10+, Dolby Audio, Roku OS, and an enhanced voice remote on larger sizes.

This is where many Black Friday shoppers should start if they want a straightforward television without paying for Mini-LED or OLED.

Roku 50-inch Select Series QLED

Good fit for apartments, bedrooms, and smaller living rooms.

Roku 50-inch Select Series 4K QLED TV 50R5D5 — Check Price on Amazon

Roku 55-inch Select Series QLED

Probably the most universally useful screen size in the range.

Roku 55-inch Select Series 4K QLED TV 55R5D5 — Check Price on Amazon

Roku 65-inch Select Series QLED

For larger living rooms without stepping into premium-TV pricing.

Roku 65-inch Select Series 4K QLED TV 65R5D5 — Check Price on Amazon

Roku 75-inch Select Series QLED

A practical option for someone prioritizing screen size over Mini-LED local dimming.

Roku 75-inch Select Series 4K QLED TV 75R5D5 — Check Price on Amazon

Roku 85-inch Select Series QLED

Roku now extends its mainstream QLED family all the way to 85 inches.

Roku 85-inch Select Series 4K QLED TV 85R5D5 — Check Price on Amazon

This could be worth watching if Black Friday creates a large price difference between an 85-inch Select QLED and a smaller 75-inch Plus Mini-LED.

Bigger Isn’t Automatically Better

An 85-inch Select TV and a 65-inch OLED are aimed at completely different priorities.

Choose the 85-inch Select if immersion and seating distance make screen size the priority.

Choose the Plus Mini-LED if you want better backlight control and HDR.

Choose the Pro OLED if contrast, black levels, movies, and premium gaming matter more than maximum screen area.

Black Friday can make all three appear within overlapping price bands.

That is why looking only at the discount percentage is especially risky with TVs.

Roku Still Makes Tiny TVs—and They Make Sense

Not everyone needs 4K.

The Roku Select HD/FHD series currently reaches down to a 24-inch television, with additional 32- and 40-inch options.

Roku’s current lineup includes:

  • 24-inch HD
  • 32-inch HD
  • 32-inch Full HD
  • 40-inch Full HD

These TVs include Roku OS and a Roku voice remote, making them useful as simple secondary televisions.

Roku 24-inch Select Series HD TV

Good for a kitchen, RV, dorm room, guest room, or very small bedroom.

Roku 24-inch Select Series HD Smart TV 24R2E5 — Check Price on Amazon

Roku 32-inch Select Series Full HD TV

If you can fit 32 inches, the Full HD model is the one I would compare first.

Roku 32-inch Select Series Full HD Smart TV 32R3E5 — Check Price on Amazon

Roku 40-inch Select Series Full HD TV

For a secondary room where 4K isn’t necessary:

Roku 40-inch Select Series Full HD Smart TV 40R3E5 — Check Price on Amazon

A small Full HD Roku can be a better purchase than squeezing an unnecessarily large 4K screen into the wrong room.

Roku TV Does Not Always Mean a Television Made by Roku

This distinction is extremely important when shopping Amazon and other retailers.

A Roku-made TV is manufactured under Roku’s own television product line.

A Roku TV can also be manufactured by another company and simply use Roku’s operating system.

Roku’s official TV finder currently includes TVs from brands such as Pioneer, Philips, Hisense, TCL, Westinghouse, and Hiro in addition to Roku’s own hardware.

That means two listings can both say “Roku TV” while having completely different:

  • panel technology,
  • picture processing,
  • audio,
  • refresh rate,
  • HDMI capabilities,
  • build quality,
  • warranties,
  • and manufacturer support.

Do not compare them based on the operating system alone.

Third-Party Roku TVs Can Still Be Excellent Black Friday Targets

Roku’s platform remains available across partner manufacturers, which creates another useful holiday-shopping route.

For example, Roku’s own finder currently identifies 2026 Pioneer Roku TV models in several large 4K sizes.

These can make sense when a retailer promotion puts them below the equivalent Roku Select Series.

Pioneer 4K Roku TV — Check Price on Amazon

Philips also sells Roku-powered television models.

Philips Roku TV — Check Price on Amazon

And Hiro appears in Roku’s official product-support lineup as a value Roku TV brand with models from 24 through 65 inches.

Hiro Roku TV — Check Price on Amazon

For these partner TVs, evaluate the exact manufacturer and model—not just the Roku software.

The Roku OS Experience Is Still the Main Reason to Buy One

Roku’s television hardware has improved considerably, but the platform remains a major part of the appeal.

A Roku TV gives you Roku OS directly on the television, which means you do not need a separate Roku Streaming Stick or Roku Ultra simply to access the platform.

Current Roku-made TVs also integrate features such as:

  • Roku Smart Picture,
  • voice search,
  • Bluetooth Headphone Mode,
  • Roku mobile-app control,
  • AirPlay/smart-home integrations on supported models,
  • automatic software updates,
  • live-TV integration,
  • and The Roku Channel.

Roku also rolled out a redesigned home screen in 2026 with new Quick Access behavior intended to surface frequently used apps and shortcuts more quickly.

That software simplicity is one of the strongest reasons to buy Roku hardware instead of choosing a television purely from a specification sheet.

But Don’t Pay Premium-TV Money Just for Roku OS

This is equally important.

Roku software can be added to almost any modern TV with an inexpensive external Roku streaming device.

So when shopping the Pro OLED or Plus Mini-LED, the display hardware itself needs to justify the purchase.

Ask:

Would I still want this television if the smart-TV platform were removed from the equation?

For Select Series, simplicity and value may be enough.

For Plus Series, Mini-LED and QLED performance should justify the upgrade.

For Pro Series OLED, you’re paying primarily for the OLED panel, 120Hz gaming capabilities, HDMI 2.1, and premium picture quality—not merely the Roku menu.

Gamers Should Start With Pro OLED

The new Roku Pro Series OLED is substantially better positioned for gaming than the basic Select lineup.

Roku specifies:

  • 120Hz refresh rate,
  • HDMI 2.1,
  • VRR,
  • FreeSync Premium,
  • ALLM,
  • and 4K OLED picture quality.

The forthcoming Pro Series LX moves VRR capability up to 144Hz.

That makes Pro OLED the Roku-made family to watch if you own:

  • PlayStation 5,
  • PlayStation 5 Pro,
  • Xbox Series X,
  • or a gaming PC.

A Select Series TV can still play games, but it is not aimed at the same performance category.

OLED vs. Mini-LED: Which Roku TV Should You Buy?

This may be the most useful Roku comparison for Black Friday 2026.

Choose Pro OLED if:

You watch movies in darker rooms.

You care deeply about black levels.

You want 120Hz gaming.

You want Roku’s highest-end current picture technology.

You prefer 55- or 65-inch screens.

Choose Plus Mini-LED if:

Your room is often bright.

You want a 75-inch option.

You want improved HDR without paying OLED prices.

You care more about screen size than perfect black levels.

Choose Select QLED if:

Price matters most.

You primarily stream conventional TV and movies.

You want a 75- or 85-inch television on a tighter budget.

You do not need high-end gaming features.

There is no universally correct choice—the best Black Friday deal depends on what the screen will actually be used for.

Five Roku Black Friday Comparisons Worth Making

When the promotions go live, these are the comparisons that matter.

55-inch Select QLED vs. 55-inch Plus Mini-LED

How much are you paying to upgrade the backlight?

65-inch Select QLED vs. 65-inch Plus Mini-LED

Probably the most relevant mainstream comparison.

65-inch Plus Mini-LED vs. 55-inch Pro OLED

Bigger screen or better panel technology?

75-inch Plus Mini-LED vs. 65-inch Pro OLED

Home-theater size versus OLED contrast.

Pro OLED vs. Pro Series LX OLED

Once LX arrives, determine whether its extra brightness and 144Hz VRR are worth its premium.

These comparisons tell you far more than a retailer’s “save $300” banner.

How to Avoid a Bad Roku TV Black Friday Deal

Check the manufacturer

“Roku TV” is a platform description as well as a product category.

Check the exact model number

A Select, Plus, and Pro television may all look similar in a search-results page.

Check whether it is OLED, Mini-LED, QLED, or ordinary LED

These are not minor differences.

Check the refresh rate

Especially if gaming is important.

Check the seller

Amazon marketplace listings can mix new, renewed, open-box, and older inventory.

Check today’s real price before Black Friday

A supposed holiday markdown is only useful if it beats the product’s typical selling price.

Our Roku TV Black Friday 2026 Watchlist

For a simple shortlist:

Premium OLED:
Roku Pro Series OLED 55RAD5 / 65RAD5

Upcoming premium OLED:
Roku Pro Series LX OLED

Best Mini-LED range to monitor:
Roku Plus Series 55R6C7 / 65R6C7 / 75R6C7

Mainstream QLED:
Roku Select Series R5D5

Large-screen value:
75- and 85-inch Select Series QLED

Small-room value:
24-, 32-, and 40-inch Select Series

Third-party alternatives:
Pioneer, Philips, Hiro, and other current Roku TV partners

Final Thoughts: Roku Is More Than a Streaming Stick in 2026

Roku TV shopping used to be mostly about choosing a television with your preferred smart-TV interface.

That is no longer enough.

With the arrival of the first Roku Pro Series OLED televisions in 2026, Roku now has genuine premium hardware sitting above its Mini-LED Plus Series and mainstream Select range.

That gives Black Friday shoppers a surprisingly complete ladder:

cheap HD TVs for secondary rooms,

affordable 4K/QLED TVs for everyday viewing,

Mini-LED for better HDR and contrast,

and OLED for premium movie and gaming setups.

The most important rule is still simple:

Pay for the screen you need, not merely for the Roku logo.

And remember that TVs from Pioneer, Philips, TCL, Hisense, and other manufacturers can also run Roku OS, so always verify the actual television manufacturer and model before ordering.

We will update this page as confirmed Roku TV Black Friday 2026 deals become available. Until retailers publish those offers, current sale pricing should be treated only as a reference point—not as evidence of future Black Friday pricing.